🚀 About Platforce:
Platforce is an all-in-one ecosystem for effortless sales engagement and management, enabling businesses to make data-driven commercial decisions. Our cloud-based CRM, CLM, and content management solutions empower field teams across diverse industries — from animal health, hospitals, and healthcare to biotech, medtech, FMCG, beauty & cosmetics, pharma, and life sciences.
📌 Position: Senior Media Buyer (Performance Marketing)
We’re seeking a results-driven Senior Media Buyer to take ownership of our paid acquisition strategy, execution, and optimization. As a core member of the performance marketing team, you’ll work closely with creative, funnel, and tech teams to scale advertising spend efficiently, hitting ambitious growth targets.
🎯 Key Responsibilities:
• Plan, launch, and optimize ROI-focused campaigns across paid advertising channels.
• Manage significant daily budgets ($10K+/day) while meeting strict ROAS and KPI goals.
• Collaborate with creative teams to produce and test new ad creatives regularly.
• Run A/B tests on creatives, targeting, and placements to improve performance.
• Analyze data to identify growth opportunities and address scaling challenges.
• Monitor campaign metrics closely — including during off-hours if necessary — to ensure consistent results.
• Produce clear performance reports with insights and action points.
• Stay updated on industry trends, platform updates, and best practices.
🔥 Requirements:
• 3–5 years of proven experience managing paid social campaigns with strong results.
• Hands-on experience with direct response video creatives and full-funnel marketing.
• Proven track record managing large budgets ($1M+ monthly preferred).
• Strong analytical mindset and data-driven decision-making skills.
• Skilled in Meta and Google Ads; multi-platform experience (TikTok, Snap, Pinterest) is a plus.
• Solid understanding of attribution models, LTV, and cohort analysis.
• Highly organized, adaptable, and proactive in problem-solving.
• Excellent communication and collaboration skills.
🎁 What We Offer:
• Time Off: Flexible Discretionary Time Off (DTO) policy.
• Holidays: Paid company holidays announced in advance.
• Wellness: Health, dental, and vision insurance.
• Retirement: 401(k) with company match.
• Parental Leave: Paid leave for new parents.
✨This role is ideal for a self-starter who thrives in fast-paced environments, owns results, and is passionate about scaling campaigns that deliver measurable growth.